As a 3D marketing designer, I’ve always loved studying and creating cinematic experiences. But honestly, I’ve struggled in the past to fully document my design process. With my latest project—a cinematic game trailer—I made a real effort to spend more time planning and documenting everything. This helped me dive deeper into the creative choices and techniques behind making a trailer.

Balancing this project with other responsibilities wasn’t easy, but I stayed focused on every step of the process. From brainstorming ideas and concepts to the final touches like editing and color grading, I made sure to capture as much of the journey as I could.

In this article, I’ll take you through my creative journey and share the techniques and processes I used—everything from the concept phase and pre-production planning to asset creation, animation, post-production, and final edits.